Digital Campaign Manager

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Written by AI from the job title and company, not by Acxiom, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Campaign Manager at Acxiom will play a pivotal role in overseeing and executing comprehensive digital marketing campaigns that align with our strategic objectives. This position requires exceptional analytical skills and a data-driven mindset to guide campaign development and performance optimization. The successful candidate will collaborate with various teams to ensure effective integration of digital strategies, focused on achieving business goals such as customer engagement, acquisition, and retention.

Job Responsibilities

• Develop and implement cohesive digital marketing strategies that enhance brand visibility and generate leads.
• Manage the end-to-end execution of digital campaigns across various platforms including social media, email, and display advertising.
• Analyze campaign performance metrics to drive continuous improvement and optimize ROI.
• Collaborate with content creators to produce engaging digital assets that align with campaign objectives.
• Monitor industry trends and competitor activities to inform campaign strategies and positioning.
• Coordinate with cross-functional teams to ensure alignment and success of digital initiatives.
• Provide regular reporting and insights to stakeholders regarding campaign progress and outcomes.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 3-5 years of experience in digital marketing or campaign management.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, and social media advertising.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.

Technologies & Tools

The Digital Campaign Manager will utilize a range of technologies and tools to support campaign management and performance analysis. Key tools include Google Analytics for tracking website traffic and user engagement, social media management platforms such as Hootsuite or Sprout Social for executing social campaigns, and email marketing software like Mailchimp or Salesforce Marketing Cloud for direct marketing initiatives. Familiarity with CRM systems is also essential to enhance customer relationship management efforts.

Ideal Candidates

The ideal candidate for the Digital Campaign Manager position will possess a blend of creativity and analytical prowess, enabling them to craft impactful campaigns that resonate with target audiences. They should demonstrate a proactive attitude, a collaborative spirit, and adaptability in navigating the dynamic landscape of digital marketing. Strong problem-solving capabilities, coupled with a passion for staying ahead of industry trends, will further distinguish the right individual for this role at Acxiom.