Digital Campaign Manager

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Written by AI from the job title and company, not by Aspen Skiing Company, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Campaign Manager at Aspen Skiing Company is responsible for planning, executing, and optimizing comprehensive digital marketing campaigns to enhance brand awareness and drive customer engagement. This role involves a strategic approach to utilizing various digital channels, including social media, email, display advertising, and SEO to achieve organizational goals. The Digital Campaign Manager will collaborate with cross-functional teams to ensure cohesive messaging and branding while leveraging analytics to inform decisions and improve future campaigns.

Job Responsibilities

• Develop and manage digital marketing strategies to meet company objectives and KPIs.
• Coordinate and execute multi-channel digital campaigns, including email marketing, organic and paid social media, search engine marketing, and content marketing.
• Monitor, analyze, and report on campaign performance metrics to optimize results and inform future strategies.
• Collaborate with creative teams to design engaging ad creatives and landing pages that align with campaign goals.
• Lead A/B testing initiatives to enhance campaign effectiveness and user experience.
• Manage relationships with external vendors and agencies to support campaign initiatives.
• Stay current on industry trends and emerging technologies to leverage new opportunities for digital marketing.
• Educate and mentor team members on digital marketing best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a focus on campaign management.
• Proficient in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and digital content management systems.

Technologies & Tools

The Digital Campaign Manager will utilize a variety of technologies and tools to execute and analyze marketing campaigns. Experience with Google Analytics for tracking and measuring campaign performance, CRM platforms for maintaining customer relationships, and social media management tools for scheduling and reporting is essential. Additionally, proficiency in email marketing software and content management systems is crucial for the successful implementation of campaigns.

Ideal Candidates

Ideal candidates for the Digital Campaign Manager position will possess a blend of strategy, creativity, and analytical skills, allowing them to effectively drive digital initiatives. A strong team player with excellent communication abilities, they will thrive in collaborative environments while also demonstrating independence and decisiveness in their work. Passion for the outdoors and a keen interest in the tourism and recreation industry will contribute to their alignment with Aspen Skiing Company's values and objectives.