Digital Campaign Manager

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Written by AI from the job title and company, not by Audacy, Inc., so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Campaign Manager at Audacy, Inc. will play a pivotal role in strategizing, executing, and optimizing digital marketing campaigns across various platforms. This position requires an individual who can effectively manage relationships with internal and external stakeholders, conduct thorough market analysis, and leverage insights to drive effective campaigns that meet business objectives. The ideal candidate will possess a blend of creative acumen and analytical prowess, ensuring that all initiatives enhance brand visibility and engagement in a competitive digital landscape.

Job Responsibilities

• Develop, coordinate, and execute comprehensive digital marketing campaigns that align with business goals.
• Conduct market research and analysis to inform campaign strategies and identify new opportunities.
• Manage, monitor, and optimize campaign performance using data-driven insights and analytics.
• Collaborate closely with cross-functional teams, including sales, content, and design, to ensure cohesive messaging.
• Oversee budget allocation and expenditure for digital marketing initiatives, ensuring cost-effective solutions.
• Prepare and present reports on campaign performance to stakeholders, providing actionable recommendations for future campaigns.
• Stay abreast of industry trends, emerging technologies, and best practices to enhance digital strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in digital marketing or campaign management.
• Proficient in digital marketing channels such as PPC, SEO, email marketing, and social media.
• Strong analytical skills, with the ability to work with numbers and derive actionable insights from complex data.
• Excellent written and verbal communication skills, with effective presentation abilities.
• Experience with marketing technology platforms, including Google Analytics, Adobe Campaign, or similar tools.
• Strong project management skills with the ability to manage multiple projects simultaneously.

Technologies & Tools

The Digital Campaign Manager will utilize a variety of technologies and tools, including but not limited to marketing automation software, analytics platforms, and content management systems. Familiarity with Google Analytics, social media advertising tools, email marketing software, and SEO tools will be essential to effectively execute and analyze the performance of digital marketing campaigns.

Ideal Candidates

An ideal candidate for the Digital Campaign Manager position is someone who is both innovative and analytical, able to think creatively while backing decisions with quantitative data. They possess strong communication skills that foster teamwork and collaboration, and are adept at managing projects in fast-paced environments. A passion for digital marketing trends and an eagerness to explore new channels and technologies will set them apart as a leader in adaptability and results-driven performance.