Digital Campaign Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Audacy, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Campaign Manager at Audacy, Inc. will be responsible for the strategic planning, execution, and optimization of digital marketing campaigns across various platforms. This role requires a data-driven mindset to analyze campaign performance, generate actionable insights, and improve return on investment (ROI). The Digital Campaign Manager will collaborate closely with internal teams and clients to develop effective marketing strategies that enhance brand visibility and engagement in the digital landscape.

Job Responsibilities

• Design, implement, and manage end-to-end digital marketing campaigns that align with the company's objectives.
• Conduct market research to identify target audiences and tailor campaigns accordingly.
• Monitor and analyze campaign performance metrics, adjusting strategies as necessary to maximize effectiveness.
• Collaborate with content creators, designers, and other departments to produce high-quality digital marketing materials.
• Manage budgets for campaigns, ensuring appropriate allocation for various digital channels.
• Stay updated on digital marketing trends and tools to ensure innovative campaign tactics.
• Prepare and present reports on campaign performance to stakeholders and clients.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years’ experience in digital marketing and campaign management.
• Proficient in digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush).
• Strong knowledge of SEO, PPC, email marketing, social media strategy, and content marketing.
• Exceptional analytical skills with the ability to interpret data and produce actionable insights.
• Excellent communication skills, both written and verbal.
• Ability to work collaboratively in a fast-paced environment.

Technologies & Tools

The Digital Campaign Manager will utilize a variety of technologies and tools to effectively manage and assess campaigns. Key tools include marketing automation platforms, customer relationship management (CRM) systems, project management software, and digital analytics programs. Familiarity with content management systems (CMS) and social media advertising platforms will also be beneficial in executing comprehensive digital marketing strategies.

Ideal Candidates

Ideal candidates for the Digital Campaign Manager position will possess a proactive and innovative mindset, demonstrating a strong passion for digital marketing. They will exhibit superb organizational skills, enabling them to manage multiple projects simultaneously while ensuring all deadlines are met. An analytical thinker with a collaborative spirit will thrive in this dynamic role, contributing to the continuous improvement of campaign strategies and fostering positive relationships with internal teams and external clients.