Digital Campaign Manager

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Written by AI from the job title and company, not by Audacy, Inc., so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Campaign Manager at Audacy, Inc. will be responsible for developing, executing, and optimizing innovative digital marketing campaigns across various channels. This role entails collaboration with cross-functional teams to ensure cohesive brand messaging and effective audience engagement. The ideal candidate will utilize data-driven insights to refine strategies and enhance overall campaign performance while managing budgets and timelines effectively.

Job Responsibilities

• Develop and implement digital marketing strategies to achieve specific campaign goals.
• Monitor, analyze, and report on campaign performance metrics and KPIs.
• Collaborate with creative and marketing teams to produce compelling content tailored to target audiences.
• Manage budgets and allocate resources effectively to maximize return on investment.
• Ensure consistency in branding across all digital channels and platforms.
• Stay up-to-date with industry trends, tools, and best practices to drive innovation.
• Conduct competitive analysis and market research to inform strategic decisions.
• Establish and maintain strong relationships with external vendors and stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3-5 years of experience in digital marketing or campaign management.
• Proficiency in digital marketing analytics tools such as Google Analytics and SEMrush.
• Strong knowledge of SEO, PPC, social media, and email marketing strategies.
• Excellent organizational and project management skills.
• Exceptional written and verbal communication abilities.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Technologies & Tools

The Digital Campaign Manager will utilize a variety of technologies and tools to execute campaigns effectively. These include content management systems (CMS), digital marketing platforms (such as HubSpot or Marketo), social media management software (like Hootsuite or Sprout Social), and analytics tools (including Google Analytics and Tableau) to track performance, optimize campaigns, and derive actionable insights from data.

Ideal Candidates

Ideal candidates for the Digital Campaign Manager position will possess a creative mindset combined with analytical prowess, enabling them to craft compelling marketing narratives while effectively interpreting campaign data. They should exhibit strong problem-solving abilities, adaptability to changing environments, and an eagerness to embrace new challenges. Exceptional communication and interpersonal skills will be key, as the role demands collaboration with various teams and stakeholders to drive successful outcomes.