Digital Campaign Manager

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Written by AI from the job title and company, not by Audacy, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Digital Campaign Manager at Audacy, Inc., you will play a pivotal role in developing and executing innovative digital marketing campaigns across various platforms. Your strategic insight will contribute to the overall brand objectives while enhancing audience engagement and driving measurable results. You will collaborate with cross-functional teams to optimize campaigns, analyze performance metrics, and implement best practices that align with Audacy's digital outreach goals.

Job Responsibilities

• Develop, implement, and manage digital marketing campaigns aimed at driving user acquisition and brand awareness.
• Analyze campaign performance and generate actionable insights to optimize future initiatives.
• Collaborate with creative teams to produce compelling content that resonates with target audiences.
• Utilize various digital marketing tools to monitor and report on effectiveness and ROI of campaigns.
• Stay updated on digital marketing trends and ensure best practices are implemented across all campaigns.
• Manage budgets for digital campaigns and ensure cost-effective allocation of resources.
• Conduct A/B testing to fine-tune digital assets and enhance conversion rates.
• Coordinate with sales and marketing teams to align campaign strategies with overall business objectives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing or campaign management.
• Proficiency in using digital marketing platforms and analytics tools such as Google Analytics, SEMrush, and social media advertising platforms.
• Strong understanding of SEO, PPC, and social media marketing strategies.
• Excellent analytical skills and data-driven thinking.
• Outstanding verbal and written communication abilities.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Technologies & Tools

The Digital Campaign Manager will utilize a combination of technologies and tools to effectively manage campaigns. This includes familiarity with Google Analytics for performance tracking, Hootsuite or Buffer for social media management, various SEO tools for optimizing web presence, and email marketing platforms like Mailchimp or Constant Contact. Technical proficiency in CRM systems, such as Salesforce, will also be beneficial for managing customer relationships and campaign effectiveness.

Ideal Candidates

The ideal candidates for the Digital Campaign Manager position will possess a strong passion for digital marketing and a creative mindset coupled with analytical prowess. They should be driven, detail-oriented, and possess excellent organizational skills to juggle multiple campaigns effectively. Candidates should have a proactive attitude towards learning and adapting to new technologies, alongside a proven track record of collaborative teamwork and communication. A knack for storytelling and an ability to interpret data insights to foster meaningful connections with audiences will set candidates apart in this role.