Digital Campaign Manager

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Written by AI from the job title and company, not by Audacy, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Campaign Manager at Audacy, Inc. is responsible for overseeing the planning, execution, and optimization of digital marketing campaigns across various platforms. This role demands a strong focus on driving audience engagement and achieving key performance indicators through strategic alignment with overall marketing objectives. The ideal candidate will work collaboratively with cross-functional teams to ensure campaign success, employing analytics and insights to continuously enhance effectiveness and reach.

Job Responsibilities

• Develop and implement comprehensive digital marketing campaigns tailored to specific audiences and business goals.
• Analyze campaign performance data to optimize strategies, reporting on metrics and ROI.
• Collaborate with creative teams to design innovative content and visuals for campaigns.
• Manage budgets and timelines to ensure campaigns are delivered within scope and on schedule.
• Coordinate with external vendors and ad platforms for campaign execution and tracking.
• Stay current on digital marketing trends and best practices, incorporating new strategies as appropriate.
• Foster relationships with stakeholders to align marketing efforts with wider business objectives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in digital marketing or campaign management.
• Strong knowledge of digital marketing channels, including SEO, PPC, social media, and email marketing.
• Proficiency in analytics tools such as Google Analytics, and CRM software.
• Exceptional project management and organizational skills.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.

Technologies & Tools

The Digital Campaign Manager role will utilize a variety of technologies and tools, including but not limited to Adobe Creative Suite for content creation, Google Ads for managing paid advertising, Hootsuite or similar for social media management, and various web analytics platforms for performance tracking and analysis. Familiarity with marketing automation software (e.g., HubSpot or Marketo) is also valuable for streamlining campaign processes.

Ideal Candidates

The ideal candidates for the Digital Campaign Manager position are detail-oriented, analytical thinkers who possess a passion for digital marketing and a proactive approach to problem-solving. They exhibit strong leadership qualities and are adept at fostering collaboration among teams. Creative in their approach, these candidates understand how to leverage data-driven insights to inform strategic decisions while remaining adaptable in a fast-paced environment. A commitment to continuous learning and staying ahead of marketing trends will also distinguish successful applicants.