Digital Campaign Manager

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Written by AI from the job title and company, not by Feed the Children, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Campaign Manager at Feed the Children will spearhead the planning, execution, and optimization of digital marketing campaigns aimed at increasing awareness, engagement, and funding for our initiatives. The successful candidate will work collaboratively with various teams, utilizing data-driven strategies to maximize campaign performance across multiple digital channels. This role is crucial in driving the organization's mission forward by leveraging innovative solutions and best practices in digital marketing to bolster our outreach efforts.

Job Responsibilities

• Develop and implement comprehensive digital marketing campaigns that align with organizational goals.
• Monitor, analyze, and report on campaign performance metrics to ensure objectives are met or exceeded.
• Collaboration with cross-functional teams including Communications, Fundraising, and Programs to create cohesive messaging.
• Manage and optimize digital ad spend across platforms such as Google Ads and social media networks.
• Conduct A/B testing and user experience analysis to enhance engagement and conversion rates.
• Stay current with digital marketing trends and best practices to incorporate innovative techniques into campaigns.
• Foster relationships with external partners and vendors to streamline campaign execution.
• Oversee content creation for all digital channels, including social media, email, and website landing pages.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing or campaign management.
• Proficient in digital marketing tools and platforms, including Google Analytics, SEO tools, and social media management software.
• Strong analytical skills with a data-driven approach to decision making.
• Excellent communication and project management skills.
• Ability to work independently as well as collaboratively in a team setting.
• Experience in non-profit organizations is a plus.

Technologies & Tools

The Digital Campaign Manager will utilize a suite of technologies and software for effective campaign management and analysis. Key tools include Customer Relationship Management (CRM) systems, email marketing platforms, social media advertising tools, web analytics software such as Google Analytics, and project management applications to facilitate team collaboration and campaign tracking. Familiarity with design and content management systems will further enhance the ability to deliver engaging campaigns.

Ideal Candidates

The ideal candidate for the Digital Campaign Manager position possesses a blend of creativity and analytical acumen. They demonstrate exceptional organizational skills, an eagerness to learn, and a passion for the mission of Feed the Children. Candidates should be adaptable, proactive in problem-solving, and exhibit a strong commitment to developing impactful digital strategies that drive social change. A genuine enthusiasm for collaboration and community engagement will position applicants for success in this role.