Digital Campaign Manager

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Written by AI from the job title and company, not by iHeartMedia, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Campaign Manager at iHeartMedia will take on a pivotal role in developing and executing innovative digital marketing strategies to elevate brand presence and drive engagement. This position is designed for a highly motivated professional who excels in a fast-paced environment, combining strategic thinking with a hands-on approach to campaign management. The Digital Campaign Manager will collaborate with cross-functional teams to optimize digital advertising initiatives, manage budgets, and analyze campaign performance metrics to ensure the delivery of high-quality results.

Job Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across multiple platforms.
• Oversee the planning and execution of online advertising initiatives to ensure alignment with overall business objectives.
• Analyze and report on campaign performance, providing insights and recommendations for optimization.
• Collaborate with design, content, and social media teams to create engaging marketing materials and effective messaging.
• Manage and allocate campaign budgets, ensuring efficient use of resources and adherence to financial guidelines.
• Stay abreast of industry trends and emerging digital marketing technologies to enhance campaign effectiveness.
• Build strong relationships with external partners and vendors to maximize campaign reach and measurement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3 years of experience in digital marketing or campaign management, preferably in the media or advertising industry.
• Strong proficiency in digital marketing tools and platforms, including Google Analytics, Facebook Ads Manager, and email marketing software.
• Excellent analytical skills, with a data-driven approach to decision-making and campaign analysis.
• Demonstrated ability to manage multiple projects simultaneously and operate effectively under tight deadlines.
• Strong communication and interpersonal skills to facilitate collaboration with diverse teams.

Technologies & Tools

The Digital Campaign Manager will utilize various technologies and tools to efficiently execute marketing strategies. These include marketing automation platforms such as HubSpot or Marketo, social media management tools like Hootsuite or Sprout Social, as well as data analytics software such as Google Analytics and Tableau. Familiarity with content management systems (CMS) and A/B testing tools will also be essential for optimizing campaign performance and achieving desired outcomes.

Ideal Candidates

The ideal candidate for the Digital Campaign Manager position will possess a creative and analytical mindset, enabling them to approach digital marketing challenges with innovative solutions. They are self-starters who thrive in dynamic environments, demonstrating exceptional organizational skills and attention to detail. A passion for digital media and a commitment to continuous learning will be key, along with the ability to foster teamwork and effectively communicate ideas across various stakeholders.