Digital Campaign Manager (Pipeline Posting)

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Written by AI from the job title and company, not by Audacy, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Campaign Manager at Audacy, Inc. plays a crucial role in conceptualizing and executing targeted digital marketing campaigns aimed at enhancing the brand's visibility and audience engagement. The individual will be responsible for developing strategies that align with marketing objectives, analyzing campaign performance data, and optimizing campaigns based on insights. This position requires a comprehensive understanding of digital marketing channels, a creative approach to problem-solving, and the ability to work collaboratively with cross-functional teams to achieve measurable results.

Job Responsibilities

• Develop and implement digital marketing campaigns across various channels including social media, email, and display advertising.
• Collaborate with internal teams to create compelling marketing content that resonates with target audiences.
• Conduct thorough market research to inform campaign strategies and adjustments.
• Monitor and analyze campaign performance metrics, implementing optimizations as needed to enhance effectiveness.
• Manage budgets for digital marketing initiatives, ensuring cost-effective allocation of resources.
• Prepare regular reports on campaign performance and present insights to stakeholders.
• Stay updated with the latest trends in digital marketing and recommend strategies to keep Audacy ahead in the market.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 3-5 years of experience in digital marketing or campaign management.
• Proficiency in digital marketing tools and software such as Google Analytics, Facebook Ads Manager, and email marketing platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.

Technologies & Tools

The Digital Campaign Manager will primarily utilize a variety of technologies and tools to execute and track campaign performance. Familiarity with Google Analytics for web analytics, social media management tools such as Hootsuite, email marketing software like Mailchimp, and project management platforms such as Asana or Trello is essential. Knowledge of SEO tools and A/B testing software will also be critical for optimizing campaigns based on performance data.

Ideal Candidates

Ideal candidates for the Digital Campaign Manager position are detail-oriented individuals who possess a strong mix of creativity and analytical thinking. They should have a passion for digital marketing, a proactive attitude, and the ability to adapt to changing market dynamics. Excellent communication skills, both written and verbal, coupled with a collaborative spirit to work effectively with diverse teams, are essential characteristics. Successful candidates will be self-motivated, results-driven, and eager to contribute to the overall success of Audacy, Inc.