Digital Campaign Manager (Pipeline Posting)

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Written by AI from the job title and company, not by Audacy, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Campaign Manager at Audacy, Inc. will be instrumental in planning, executing, and analyzing digital marketing campaigns that enhance brand awareness and drive engagement across various platforms. This role requires a strategic thinker with a proven track record in digital marketing, possessing a deep understanding of analytics and performance metrics. The successful candidate will collaborate cross-functionally with creative teams and account managers to ensure campaigns align with overarching business objectives and deliver outstanding results.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies to support campaign objectives.
• Manage multiple digital campaigns simultaneously, ensuring timely execution and adherence to budgetary constraints.
• Analyze campaign performance data and generate reports to track key performance indicators (KPIs) and return on investment (ROI).
• Coordinate with creative and technical teams to produce compelling campaign assets.
• Conduct A/B testing and optimization of campaigns to maximize effectiveness and user engagement.
• Stay updated on industry trends, emerging technologies, and best practices to continually enhance campaign strategies.
• Collaborate with sales and account management teams to ensure client satisfaction and alignment of expectations.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing or campaign management.
• Proficiency in digital marketing tools including Google Analytics, social media platforms, and email marketing solutions.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills, with a collaborative mindset.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.

Technologies & Tools

The Digital Campaign Manager will utilize various technologies and tools essential for executing and managing digital campaigns. Key software includes Google Ads and Facebook Ads Manager for advertisement placement, Mailchimp for email marketing, and Google Analytics for performance tracking. Familiarity with design tools such as Adobe Creative Suite may also be beneficial for collaborating with creative teams.

Ideal Candidates

Ideal candidates for the Digital Campaign Manager position will possess a proactive attitude and a problem-solving mentality. They should demonstrate creativity in campaign strategy while also being data-driven decision-makers. Strong organizational skills and attention to detail are essential, along with the ability to work effectively under pressure and meet deadlines. A genuine passion for digital marketing and staying abreast of industry trends will distinguish successful candidates in this role.