Digital Campaign Manager (Pipeline Posting)

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Written by AI from the job title and company, not by Audacy, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Campaign Manager at Audacy, Inc. is responsible for the development and execution of dynamic digital marketing campaigns that enhance brand visibility and drive engagement across various platforms. The role entails close collaboration with cross-functional teams to create and optimize campaigns aligned with our strategic objectives. The Digital Campaign Manager will leverage performance data to inform decision-making and continually improve campaign effectiveness while managing project timelines and budgets.

Job Responsibilities

• Design and implement digital marketing campaigns across multiple channels including social media, email, and display ads.
• Analyze campaign performance metrics, using data to refine strategies and improve return on investment (ROI).
• Collaborate with the creative team to produce engaging content that meets campaign goals.
• Manage budgets and allocate resources effectively to maximize campaign efficiency.
• Lead market research and competitive analysis to identify trends and opportunities.
• Prepare and present detailed reports on campaign results and insights to stakeholders.
• Stay abreast of the latest digital marketing strategies, tools, and trends to ensure best practices.
• Coordinate with external vendors and partners to ensure a seamless execution of campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing or campaign management.
• Proficient in digital marketing tools such as Google Analytics, social media platforms, and email marketing software.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent project management skills, with experience managing multiple projects simultaneously.
• Superior written and verbal communication skills, with a strong attention to detail.
• Ability to work collaboratively in a fast-paced environment and adapt to changing priorities.

Technologies & Tools

The Digital Campaign Manager will utilize a range of technologies and tools, including but not limited to Google Ads, Google Analytics, Facebook Ads Manager, marketing automation software, email marketing platforms such as Mailchimp or Constant Contact, and project management tools like Asana or Trello. Familiarity with content management systems (CMS) and design software (e.g., Adobe Creative Suite) will also be beneficial for this role.

Ideal Candidates

Ideal candidates for the Digital Campaign Manager position will possess a strategic mindset coupled with creativity in digital marketing. They should exhibit strong leadership qualities and have a proactive approach to problem-solving. Adaptability, attention to detail, and the capacity to thrive in a collaborative team environment are essential characteristics. Furthermore, candidates should be passionate about digital marketing trends and ready to embrace new challenges in a rapidly evolving industry.