Digital Campaign Manager (Pipeline Posting)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Audacy, Inc., so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Campaign Manager at Audacy, Inc. will be responsible for the design, execution, and optimization of integrated digital marketing campaigns. This role requires a strategic thinker who can oversee the campaign lifecycle and ensure alignment with company objectives. The successful candidate will collaborate with cross-functional teams to establish campaign goals, track performance metrics, and drive engagement while managing budgets and resources effectively.

Job Responsibilities

• Develop and implement comprehensive digital marketing campaigns across multiple channels including social media, email, display advertising, and SEO.
• Monitor and analyze campaign performance, making adjustments as necessary to optimize outcomes.
• Collaborate with content creators, designers, and other stakeholders to ensure cohesive campaign messaging.
• Manage campaign budgets, ensuring cost-effectiveness while maximizing ROI.
• Conduct market research to identify trends and insights that inform campaign strategies.
• Prepare and present regular performance reports to internal leadership and stakeholders.
• Stay updated on industry trends and emerging technologies to keep campaigns innovative and effective.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum of 3-5 years of experience in digital marketing, with a focus on campaign management.
• Proficient in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and marketing automation software.
• Strong analytical skills with a proven ability to interpret data and generate actionable insights.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Strong interpersonal skills with a collaborative mindset.

Technologies & Tools

The Digital Campaign Manager will utilize a range of technologies and tools to effectively manage campaigns and analyze performance. This includes, but is not limited to, Google Analytics for tracking website performance, CRM systems such as Salesforce, email campaign platforms like Mailchimp, and various social media management tools. Familiarity with A/B testing software and content management systems (CMS) will also be essential to optimize digital content and campaigns.

Ideal Candidates

Ideal candidates for the Digital Campaign Manager position at Audacy, Inc. will possess a creative mindset combined with analytical proficiency. They should demonstrate a proactive approach to problem-solving and possess the adaptability to navigate the fast-paced nature of digital marketing. Strong organizational skills and attention to detail are imperative, coupled with an ability to work collaboratively with diverse teams. A passion for data-driven marketing and the desire to drive results will make a candidate stand out in this role.