Digital Campaign Manager (Pipeline Posting)

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Written by AI from the job title and company, not by Audacy, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Campaign Manager at Audacy, Inc. is responsible for the strategic planning, execution, and optimization of digital marketing campaigns aimed at promoting Audacy's extensive portfolio of audio content. This role serves as a vital link between marketing objectives and digital execution, ensuring campaigns resonate with target audiences and achieve business goals. The successful candidate will leverage data-driven insights to refine campaigns continuously, manage cross-functional teams, and employ best practices in digital advertising to enhance brand visibility and audience engagement.

Job Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across various channels, including social media, email, and web.
• Analyze campaign performance metrics and adjust strategies based on data-driven insights to maximize ROI.
• Collaborate with cross-functional teams including creative, sales, and product to align marketing initiatives with business objectives.
• Coordinate with external vendors and agencies to ensure timely delivery of marketing materials and campaign components.
• Monitor industry trends and competitor activities to identify opportunities for digital innovation.
• Prepare regular performance reports detailing campaign effectiveness and key learnings for future initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing or campaign management.
• Strong understanding of digital marketing concepts, including SEO, SEM, content marketing, and social media strategies.
• Proficient in using analytical tools such as Google Analytics, SEMrush, or similar platforms to measure campaign performance.
• Exceptional project management skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent verbal and written communication skills, with a keen eye for detail.

Technologies & Tools

The Digital Campaign Manager will utilize a variety of technologies and tools to execute and monitor campaigns. These include digital marketing platforms such as HubSpot, Mailchimp, and social media management tools like Hootsuite. The position also requires proficiency in analytics software such as Google Analytics and Adobe Analytics for performance tracking, as well as project management tools like Trello or Asana for team collaboration and workflow management.

Ideal Candidates

Ideal candidates for the Digital Campaign Manager position at Audacy, Inc. will possess a blend of creativity and analytical thinking, allowing them to conceptualize innovative marketing strategies while interpreting data effectively. They should be adaptable, detail-oriented, and possess strong leadership abilities to guide cross-functional teams toward achieving shared goals. A passion for digital marketing and a proactive approach to problem-solving are essential characteristics that will drive success in this role.