Digital Campaign Manager (Pipeline Posting)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Audacy, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Campaign Manager at Audacy, Inc. will be responsible for the strategic development, execution, and optimization of digital marketing campaigns to enhance brand visibility and drive engagement. This role involves collaborating closely with cross-functional teams to ensure impactful marketing solutions are delivered while leveraging data analytics to track performance metrics and foster continuous improvement. The ideal candidate will demonstrate a strong understanding of the digital advertising landscape and possess robust project management skills to navigate multiple campaigns efficiently.

Job Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across various platforms including social media, email, and display advertising.
• Collaborate with content creators, designers, and analysts to ensure cohesive brand messaging and creative execution.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for enhancement.
• Manage budgets effectively to maximize ROI while minimizing costs.
• Stay abreast of industry trends and emerging technologies to incorporate innovative strategies into campaigns.
• Ensure compliance with all advertising regulations and standards while maintaining brand integrity.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in digital marketing or campaign management.
• Proficiency in digital marketing tools such as Google Ads, Facebook Ads Manager, and marketing automation platforms.
• Strong analytical skills with experience in data-driven decision making.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Technologies & Tools

The Digital Campaign Manager will utilize various technologies and tools to effectively execute campaigns and analyze their results. Proficient use of CRM systems, Google Analytics, email marketing software, and project management tools is expected. Additionally, experience with A/B testing platforms and tracking software will aid in optimizing campaign performance and user engagement.

Ideal Candidates

The ideal candidate for the Digital Campaign Manager role is a results-oriented individual with a strong passion for digital marketing. They should possess a strategic mindset, able to think critically while also being creative in campaign design. Exceptional interpersonal skills are essential for effective collaboration with team members and stakeholders. Furthermore, an ability to adapt to changing market conditions and exhibit resilience in a dynamic work environment will contribute to success in this role.