Digital Campaign Manager

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Written by AI from the job title and company, not by Pivot Marketing, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Campaign Manager at Pivot Marketing will spearhead the development, execution, and optimization of comprehensive digital marketing campaigns. This role is integral to driving brand visibility and customer engagement through various digital channels. The successful candidate will collaborate cross-functionally with creative, analytics, and sales teams to craft data-driven strategies that align with business objectives. The Digital Campaign Manager will be responsible for managing budgets, analyzing campaign performance, and leveraging insights to refine future marketing initiatives.

Job Responsibilities

• Develop and implement multi-channel digital marketing campaigns including social media, email, SEO, and PPC.
• Monitor campaign performance using analytics tools; prepare regular reports and presentations to communicate results and insights.
• Collaborate with creative teams to produce engaging content tailored to target audiences.
• Manage and optimize campaign budgets to maximize return on investment.
• Conduct market research to identify trends and opportunities for future campaigns.
• Test and refine digital marketing strategies based on performance metrics and consumer behavior.
• Coordinate with external vendors and agencies to enhance campaign effectiveness.
• Stay current with industry trends and competitive landscape to inform strategy.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• A minimum of 3 years of experience in digital marketing, with a focus on campaign management.
• Strong understanding of digital marketing channels, tools, and best practices.
• Proficient in analytics tools such as Google Analytics, social media insights, and email marketing software.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously within deadlines.
• Detail-oriented with a strong analytical mindset.

Technologies & Tools

The Digital Campaign Manager will utilize a variety of technologies and tools to enhance campaign performance. Key software and platforms include Google Analytics for data analysis, Google Ads and Facebook Ads for paid advertising, Mailchimp or HubSpot for email marketing, as well as content management systems such as WordPress. Familiarity with SEO tools such as SEMrush or Moz may also be beneficial in optimizing digital presence.

Ideal Candidates

Ideal candidates for the Digital Campaign Manager position will possess a dynamic blend of creativity and analytical proficiency. They will demonstrate strong leadership skills, enabling them to inspire cross-functional teams and drive collaborative efforts. Attention to detail, a proactive approach to problem-solving, and excellent organizational skills are essential to succeed in this fast-paced environment. Moreover, a passion for staying ahead of digital marketing trends and willingness to constantly learn will set successful applicants apart.