Digital Campaign Manager (Regional)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Audacy, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Campaign Manager (Regional) at Audacy, Inc. plays a pivotal role in strategizing, executing, and analyzing regional digital marketing campaigns. This position is responsible for optimizing integrated digital initiatives across various platforms to strengthen brand awareness and engagement within the targeted audience. The successful candidate will collaborate closely with different departments, manage cross-functional teams, and ensure alignment with Audacy's broader business objectives.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies tailored to regional objectives.
• Analyze campaign performance metrics and generate reports that provide actionable insights.
• Oversee and manage the end-to-end digital marketing campaigns, ensuring timelines and budgets are met.
• Collaborate with content creators, designers, and external vendors to produce high-quality digital assets.
• Monitor and respond to campaign feedback, making necessary adjustments based on performance data.
• Conduct A/B testing to determine the effectiveness of various digital strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing, specifically managing campaigns.
• Proven track record of successful digital campaign management and optimization.
• Strong analytical skills with proficiency in data analysis tools and methodologies.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Knowledge of SEO, SEM, social media marketing, and content marketing strategies.

Technologies & Tools

The Digital Campaign Manager will utilize a variety of technologies and tools to execute campaigns effectively. Proficient use of marketing automation platforms (e.g., HubSpot, Marketo) is essential, along with familiarity with data analytics tools (e.g., Google Analytics, Adobe Analytics). The position also requires experience with social media management tools (e.g., Hootsuite, Sprout Social) and email marketing software.

Ideal Candidates

The ideal candidate for the Digital Campaign Manager role will possess a blend of creative and analytical skills, enabling them to devise innovative strategies while also measuring their effectiveness. They will be results-driven, demonstrating a strong sense of urgency and ownership in all tasks. Moreover, effective communication and interpersonal skills are critical as they will work directly with diverse teams and stakeholders. A passion for digital marketing trends and a continuous desire to learn are highly valued traits that align with Audacy, Inc.'s forward-thinking culture.