Digital Campaign Manager (Regional)

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Written by AI from the job title and company, not by Audacy, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Campaign Manager (Regional) at Audacy, Inc. will be responsible for the strategic planning, execution, and optimization of digital marketing campaigns across various platforms. This role requires a data-driven approach to enhance brand visibility and engagement within target markets. The successful candidate will coordinate with multiple teams to ensure alignment on campaign objectives, manage budgets, and analyze performance metrics in order to drive innovative solutions tailored to our audience's preferences.

Job Responsibilities

• Develop, implement, and manage regional digital marketing campaigns that align with business goals.
• Collaborate with cross-functional teams, including sales, content, and design, to create cohesive marketing strategies.
• Oversee the allocation of campaign budgets and ensure efficient spending across various channels.
• Conduct data analysis and report on campaign performance; identify trends and insights to improve future campaigns.
• Utilize A/B testing to optimize campaign elements, including messaging, design, and audience segmentation.
• Monitor and engage with audience feedback across digital platforms to enhance user experience.
• Stay up-to-date with industry trends and emerging technologies to keep campaigns innovative and effective.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing or campaign management.
• Proficiency in digital marketing tools and platforms such as Google Analytics, AdWords, Facebook Ads Manager, etc.
• Strong analytical skills with the ability to interpret and leverage data to drive decision-making.
• Excellent communication and project management skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.

Technologies & Tools

The Digital Campaign Manager will utilize various technologies and tools to enhance campaign performance. Familiarity with CRM software, content management systems (CMS), and email marketing platforms is crucial. The role will also involve the use of analytics tools, social media management applications, and digital advertising platforms to monitor campaign metrics and insights effectively.

Ideal Candidates

The ideal candidate for the Digital Campaign Manager (Regional) position will possess a strong passion for digital marketing and a keen understanding of the latest trends in the industry. They will be detail-oriented, with a proven track record of executing successful campaigns. A creative thinker with excellent problem-solving skills and the ability to adapt to evolving market conditions will excel in this dynamic role. Strong interpersonal skills are essential for fostering collaboration across various teams while driving results.