Digital Campaign Manager (Regional)

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Written by AI from the job title and company, not by Audacy, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Campaign Manager (Regional) at Audacy, Inc. plays a pivotal role in the development, execution, and optimization of digital marketing campaigns across various platforms. This position is responsible for driving brand awareness and engagement, maximizing ROI, and ensuring the delivery of high-quality, measurable results. The Digital Campaign Manager collaborates with cross-functional teams to create cohesive marketing strategies tailored to regional demographics, ensuring that campaigns resonate with local audiences while aligning with broader company objectives.

Job Responsibilities

• Develop and manage digital marketing campaigns from inception to execution, ensuring alignment with brand guidelines and regional goals.
• Analyze performance metrics and utilize data-driven insights to optimize campaign effectiveness and drive improvements.
• Collaborate with creative teams to produce compelling content tailored to various digital platforms, including social media, email marketing, and display advertising.
• Manage budgets for digital campaigns, ensuring cost-effective resource allocation and accurate reporting on expenditures and returns.
• Monitor industry trends and competitive landscape to identify new opportunities for growth and innovation within the market.
• Build and nurture relationships with external vendors and partners to enhance campaign reach and effectiveness.
• Conduct A/B testing and audience segmentation to refine targeting strategies and enhance engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 3-5 years of experience in digital marketing, specifically in campaign management.
• Proficiency in digital marketing tools and analytics platforms such as Google Analytics, SEMrush, or HubSpot.
• Strong understanding of SEO/SEM, PPC, and social media advertising.
• Excellent written and verbal communication skills with a focus on detail and quality.
• Ability to analyze complex data sets and derive actionable insights to inform decision-making.

Technologies & Tools

The Digital Campaign Manager will utilize a range of technologies and tools essential for campaign management and performance tracking. Key software may include marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics, Tableau), content management systems (CMS), and social media management tools (e.g., Hootsuite, Sprout Social). Familiarity with email marketing software and graphic design tools such as Adobe Creative Suite is also advantageous.

Ideal Candidates

Ideal candidates for the Digital Campaign Manager position possess a blend of analytical and creative skills. They are detail-oriented individuals who are comfortable interpreting data to drive marketing strategies. Strong interpersonal skills are essential for effective collaboration with diverse teams and external partners. The ideal candidate is a proactive problem solver, adaptable to changing technologies and market conditions, and passionate about staying at the forefront of digital marketing trends in order to maximize campaign success.