Digital Experience Marketing Manager (Open to remote)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by The Scotts Miracle-Gro Company, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Scotts Miracle-Gro Company is seeking a talented Digital Experience Marketing Manager to join our dynamic marketing team. This role will pivotal in shaping the digital customer experience and driving engagement through innovative marketing strategies and initiatives. The ideal candidate will be responsible for optimizing digital channels, analyzing customer behaviors, and implementing effective marketing campaigns that align with our brand values. This position is open to remote applicants, offering the flexibility to work from any location while contributing to our mission of promoting greener living through high-quality lawn and garden products.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies to enhance customer engagement and brand loyalty.
• Analyze digital marketing performance metrics and adjust strategies accordingly to maximize ROI.
• Manage content creation for digital platforms, ensuring brand consistency and alignment with marketing goals.
• Collaborate with cross-functional teams to integrate digital experience into broader marketing initiatives.
• Conduct user research and leverage insights to improve customer journey and enhance web experience.
• Oversee the management of digital marketing tools and platforms, including email marketing, social media, and CRM systems.
• Monitor industry trends to identify new digital opportunities and best practices.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• A minimum of 5 years of experience in digital marketing or a similar role, preferably within the consumer products industry.
• Proven track record of developing and implementing successful digital marketing campaigns.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Familiarity with digital marketing tools such as Google Analytics, SEMrush, HubSpot, or equivalent.
• Ability to work collaboratively in a remote setting and manage multiple projects simultaneously.

Technologies & Tools

The Digital Experience Marketing Manager will utilize a range of technologies and tools to effectively manage their responsibilities. Key software may include digital marketing platforms such as HubSpot for email campaigns, Google Analytics for performance tracking, and social media management tools like Hootsuite or Buffer to optimize online engagement. Familiarity with e-commerce platforms and content management systems (CMS) will also be beneficial for this role.

Ideal Candidates

Successful candidates for the Digital Experience Marketing Manager position will possess a blend of creativity and analytical thinking. They will demonstrate exceptional communication skills, fostering collaboration across teams while being detail-oriented and proactive in their approach to problem-solving. An ideal candidate is adaptable, staying ahead of industry trends, and exhibiting an enthusiastic passion for improving the digital customer experience. They should thrive in a fast-paced, remote work environment, showcasing a strong commitment to achieving results and driving the brand forward.