Digital Growth Marketing Sr. Manager - Remote | WFH - Capital One Shopping

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Overview

The Digital Growth Marketing Sr. Manager at Capital One Shopping will be responsible for developing and executing data-driven marketing strategies aimed at maximizing customer acquisition and retention. This role entails collaborating with cross-functional teams to enhance our digital presence while leveraging market insights and customer feedback to drive revenue growth. The ideal candidate will demonstrate a strong understanding of the digital marketing landscape and will be adept at optimizing campaigns across various digital platforms.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive user acquisition and engagement.
• Analyze marketing campaigns and assess performance metrics to identify opportunities for improvement.
• Collaborate with product, analytics, and engineering teams to align marketing initiatives with organizational goals.
• Oversee budgeting and allocation of resources for various marketing campaigns.
• Utilize A/B testing and other optimization techniques to enhance campaign effectiveness.
• Manage SEO/SEM initiatives to improve organic and paid search performance.
• Monitor industry trends and competitor activities to stay ahead in the market.

Qualifications

• Master's degree in Marketing, Business Administration, or a related field, or equivalent practical experience.
• 5+ years of experience in digital marketing, with a focus on customer acquisition and growth strategies.
• Proficiency in digital marketing tools such as Google Analytics, SEMrush, and email marketing platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
• Experience in managing multi-channel marketing campaigns, including social media, email, and PPC.

Technologies & Tools

This position utilizes a mix of technologies and tools to execute marketing strategies effectively. Key tools include analytics software such as Google Analytics for performance tracking, SEM tools for search engine marketing, and CRM platforms for customer relationship management. Familiarity with marketing automation platforms like HubSpot or Marketo will also be advantageous in optimizing campaign workflows and user engagement.

Ideal Candidates

The ideal candidate for the Digital Growth Marketing Sr. Manager position will exhibit a proactive and results-driven approach, with a knack for creative problem-solving and strategic thinking. They should be adaptable to shifting market dynamics and possess a passion for leveraging data to drive marketing effectiveness. Strong leadership skills and a collaborative mindset will be essential in driving team initiatives and achieving company objectives.