DIGITAL MARKETING AND CX MANAGER - Remote | WFH

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Job Overview

The Digital Marketing and CX Manager at Get It Recruit - Hospitality will play a pivotal role in enhancing the online presence and customer experience of our brand. This position involves strategizing, developing, and executing digital marketing campaigns while ensuring that customer interactions across various platforms are optimized for satisfaction and engagement. The ideal candidate will leverage data-driven decision-making to enhance brand visibility and foster customer loyalty, thus contributing significantly to our growth in the hospitality sector.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with the company’s goals and objectives.
• Manage and optimize the customer journey across all digital touchpoints to enhance customer satisfaction and engagement.
• Conduct market research and analyze trends to identify new opportunities for growth.
• Oversee social media marketing campaigns, including content creation, management, and analytics.
• Utilize SEO, SEM, email marketing, and other digital marketing channels to drive traffic and conversions.
• Monitor and report on key performance metrics to evaluate the effectiveness of marketing initiatives and make data-driven recommendations.
• Collaborate with cross-functional teams, including sales, customer service, and product development, to align marketing strategies with overall business objectives.
• Ensure a consistent brand message across all digital platforms and customer interactions.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on customer experience management.
• Proven track record of successfully managing multi-channel marketing campaigns.
• Strong knowledge of SEO, SEM, PPC, email marketing, and social media strategies.
• Experience with analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Excellent written and verbal communication skills.
• Strong analytical skills and attention to detail.
• Ability to work independently and as part of a team in a remote environment.

Technologies & Tools

The Digital Marketing and CX Manager will regularly engage with various technologies and tools, including but not limited to content management systems (CMS), email marketing platforms like Mailchimp or Constant Contact, social media management tools such as Hootsuite or Buffer, as well as analytics and reporting software like Google Analytics and SEMrush. Familiarity with CRM systems and marketing automation tools will also be essential for managing customer relationships and optimizing marketing campaigns.

Ideal Candidates

The ideal candidate for the Digital Marketing and CX Manager position possesses a blend of creativity and analytical skill, with a passion for delivering exceptional customer experiences. They should exhibit strong collaboration and project management abilities, handle multiple priorities effectively, and adapt quickly to a fast-paced environment. A proactive mindset, coupled with a customer-centric approach, will enable success in fostering customer loyalty and improving brand reputation in the hospitality industry.