Digital Marketing and Demand Generation Manager (US Remote)

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Job Overview

As a Digital Marketing and Demand Generation Manager at LeanTaaS, you will play a pivotal role in crafting and executing comprehensive marketing strategies that drive demand and enhance brand awareness. You will be accountable for leveraging digital marketing channels to create targeted campaigns that resonate with our audience, driving qualified leads and supporting the sales team in achieving revenue targets. Your deep understanding of analytics and market trends will inform strategic decisions and optimize marketing performance in a fast-paced, innovative environment.

Job Responsibilities

• Develop and implement multi-channel digital marketing strategies to drive demand generation across various platforms.
• Analyze campaign performance and optimize strategies based on data-driven insights to improve ROI.
• Create engaging content tailored to the target audience including blogs, whitepapers, emails, and social media posts.
• Collaborate closely with the sales team to align marketing initiatives with sales goals and objectives.
• Manage and optimize paid advertising campaigns including PPC, display, and social media advertising.
• Utilize marketing automation tools to nurture leads and guide prospects through the sales funnel.
• Conduct market research to identify trends, competitor strategies, and customer preferences.
• Monitor and report on digital marketing metrics, providing actionable insights to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 5 years of experience in digital marketing and demand generation, ideally in a tech or SaaS environment.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong analytical skills with experience in using data to drive decision-making.
• Proficiency in digital marketing tools such as Google Analytics, HubSpot, Marketo, or equivalent.
• Excellent written and verbal communication skills with an ability to convey complex concepts clearly.
• Familiarity with SEO best practices and website optimization techniques.
• Experience managing budgets and maximizing campaign efficiencies.

Technologies & Tools

The Digital Marketing and Demand Generation Manager will utilize a range of technologies and tools, including but not limited to marketing automation platforms (e.g., HubSpot, Marketo), customer relationship management (CRM) systems (e.g., Salesforce), web analytics tools (e.g., Google Analytics), and social media management software. Familiarity with design tools such as Adobe Creative Suite may also be advantageous for creating compelling marketing collateral.

Ideal Candidates

Ideal candidates for this position are proactive and results-oriented marketing professionals with a genuine passion for digital marketing. They possess strong analytical abilities and a creative mindset, allowing them to develop innovative campaigns that engage potential customers. Moreover, they should be excellent communicators, team players, and skilled at managing multiple projects in a fast-paced environment. A fundamental curiosity about market dynamics and the ability to adapt strategies based on evolving customer needs are also key traits that would make someone successful in this role.