Digital Marketing and Demand Generation Manager (US Remote)

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Job Overview

LeanTaaS is seeking a skilled Digital Marketing and Demand Generation Manager to drive our online marketing initiatives and enhance demand for our innovative solutions. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies that increase brand awareness and drive qualified leads through various online channels. You will collaborate with cross-functional teams to optimize the customer journey, analyze performance metrics, and adjust campaigns to align with our business objectives.

Job Responsibilities

• Develop, manage, and optimize multi-channel digital marketing campaigns to increase brand visibility and lead generation.
• Create and execute content marketing strategies that engage target audiences and drive conversions.
• Oversee SEO and SEM strategies, including keyword research, optimization, and analysis of performance metrics.
• Utilize marketing automation platforms to nurture leads and score potential customers through the sales funnel.
• Collaborate with sales and product teams to align marketing strategies with business goals.
• Monitor and report on campaign performance, providing insights and recommendations for continuous improvement.
• Manage social media presence and engage with audiences across various platforms to enhance community engagement.
• Conduct market research and analyze competitors to identify trends and opportunities for growth.
• Oversee digital budget management and allocation to ensure maximum ROI on marketing investments.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on demand generation.
• Proven track record of developing successful digital marketing campaigns.
• Expertise in using marketing automation and analytics tools (e.g., HubSpot, Google Analytics).
• Strong understanding of SEO/SEM best practices and techniques.
• Excellent communication and project management skills.
• Ability to work collaboratively in a fast-paced, remote environment.

Technologies & Tools

The Digital Marketing and Demand Generation Manager will work with a variety of technologies and tools including but not limited to marketing automation platforms (HubSpot, Marketo), social media management tools (Hootsuite, Buffer), analytics software (Google Analytics, Tableau), and content management systems (WordPress, Contentful). Familiarity with CRM systems such as Salesforce will also be beneficial to ensure seamless lead management and reporting.

Ideal Candidates

The ideal candidate for this position is an innovative thinker with a passion for digital marketing and a strategic mindset towards demand generation. Strong analytical skills are essential, allowing the candidate to interpret data and make data-driven decisions. A successful applicant will be proactive, detail-oriented, and possess the ability to adapt to a fast-evolving digital landscape. Excellent interpersonal skills and a collaborative spirit are crucial, as this role involves engaging with various stakeholders across the organization.