Digital Marketing and Social Media Manager - Part time

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Written by AI from the job title and company, not by Twine, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing and Social Media Manager at Twine will play a pivotal role in enhancing our online presence and driving engagement across various digital platforms. This part-time position encompasses the development, execution, and management of targeted marketing strategies that increase brand awareness, foster community engagement, and ultimately boost customer acquisition and retention. The ideal candidate will leverage analytics to assess performance and continuously optimize campaigns while staying updated on industry trends to innovate our digital marketing efforts.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies to promote Twine’s products and brand messages.
• Manage and create engaging content across various social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and Twitter.
• Monitor social media channels for trends, customer feedback, and competitive analysis to improve the overall marketing strategy.
• Analyze website traffic and user engagement metrics to deduce insights and drive strategy adaptation.
• Collaborate with cross-functional teams to ensure consistency in brand messaging and tone across all digital platforms.
• Develop and manage online advertising campaigns to enhance brand visibility and drive traffic.
• Conduct market research to identify new opportunities for digital outreach and engagement.
• Prepare reports on campaign performance and provide recommendations for future strategies based on analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing and social media management, preferably in a similar industry.
• Strong knowledge of social media platforms and their respective audiences.
• Familiarity with digital marketing tools such as Google Analytics, Hootsuite, or Sprout Social.
• Excellent written and verbal communication skills, with an ability to create compelling content.
• Proficient in graphic design software (e.g., Adobe Creative Suite) or content creation tools is a plus.
• Ability to work independently and manage multiple projects simultaneously.

Technologies & Tools

This position will primarily utilize a combination of digital marketing platforms and analytics software. Familiarity with tools like Google Ads for advertising, Google Analytics for performance tracking, as well as social media management platforms such as Hootsuite or Buffer is essential. Additional experience with email marketing services like MailChimp or Constant Contact will be advantageous for campaign execution and customer engagement initiatives.

Ideal Candidates

The ideal candidate will possess a passion for digital marketing and an eagerness to stay ahead of trends in the rapidly evolving online landscape. They should be creative thinkers who bring innovative ideas and approaches to the table while demonstrating strong analytical skills to inform their strategies. A proactive attitude, along with excellent collaboration abilities, will further enhance their effectiveness in this role, ensuring they can work with diverse teams and contribute positively to Twine’s marketing objectives.