Digital Marketing Campaign Manager

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Written by AI from the job title and company, not by Horizontal Talent, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Campaign Manager at Horizontal Talent will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns to enhance brand visibility and drive engagement across various platforms. This role will require a deep understanding of digital marketing strategies, data analytics, and audience targeting, with a focus on achieving measurable results. The ideal candidate will collaborate closely with cross-functional teams to align marketing efforts with overall business objectives, ensuring a cohesive and strategic approach to our digital presence.

Job Responsibilities

• Develop and execute digital marketing campaigns that align with business goals and objectives.
• Analyze market trends and competitive activity to identify opportunities for campaign optimization.
• Manage various digital marketing channels, including email marketing, social media, PPC, SEO, and content marketing.
• Track and report on campaign performance metrics, adjusting strategies as necessary to improve ROI.
• Collaborate with creative teams to produce engaging multimedia content that captures target audiences.
• Establish and manage relationships with external vendors and platforms to support campaign initiatives.
• Conduct A/B testing for campaigns to determine the most effective strategies.
• Stay up-to-date with emerging digital marketing trends and technologies to ensure campaigns remain innovative.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a focus on campaign management.
• Proficiency in digital marketing tools and technologies, including Google Analytics, AdWords, and CRM systems.
• Strong analytical skills with the ability to interpret data and make informed marketing decisions.
• Excellent written and verbal communication skills.
• Experience with budget management and performance analysis.
• Knowledge of SEO best practices and email marketing strategies.

Technologies & Tools

The Digital Marketing Campaign Manager will utilize a variety of technologies and tools to execute marketing initiatives successfully. Key platforms include Google Analytics for performance tracking, HubSpot or similar CRM systems for managing customer interactions, WordPress or similar CMS for content management, and social media advertising platforms such as Facebook Ads and LinkedIn Ads for targeted outreach. Familiarity with email automation tools and graphic design software will also be beneficial in supporting campaign development.

Ideal Candidates

Ideal candidates for the Digital Marketing Campaign Manager position will possess a creative mindset combined with a data-driven approach. They are adaptable and thrive in fast-paced environments, demonstrating an ability to prioritize tasks and meet deadlines efficiently. Successful candidates will also exhibit strong interpersonal skills, allowing them to work effectively with diverse teams and manage relationships with external partners. A passion for digital marketing trends and a commitment to lifelong learning are essential qualities that will help candidates excel in this role.