Digital Marketing Director, Strategy & Paid Media-REMOTE

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Written by AI from the job title and company, not by Perficient, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Director, Strategy & Paid Media at Perficient will be responsible for leading the digital marketing strategy and overseeing the execution of paid media campaigns. This role involves the development of comprehensive marketing plans that align with business objectives, management of digital teams, and close collaboration with various departments to ensure that client requirements are met with innovative digital solutions. The successful candidate will analyze market trends, consult on budget allocations, and optimize campaigns to drive customer acquisition and retention.

Job Responsibilities

• Develop and implement integrated digital marketing strategies to drive growth and optimize return on investment (ROI).
• Lead paid media efforts across multiple channels including PPC, display, social media, and programmatic advertising.
• Manage and mentor a team of digital marketing professionals to execute campaigns effectively.
• Analyze digital marketing performance data to identify trends, insights, and opportunities for improvement.
• Collaborate with creative teams to produce compelling advertising content.
• Prepare and present performance reports to stakeholders and make data-driven recommendations.
• Oversee budget management for digital advertising, ensuring optimal allocation of resources.
• Stay updated on the latest digital marketing trends and technologies to maintain a competitive edge.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 7 years of experience in digital marketing with a focus on paid media strategies.
• Proven track record of managing successful digital marketing campaigns with quantifiable results.
• Strong understanding of digital marketing metrics, analytics tools (e.g., Google Analytics), and reporting.
• Proficiency in major advertising platforms including Google Ads, Facebook Ads Manager, and programmatic systems.
• Excellent leadership, communication, and project management skills.
• Certifications in Google Ads and analytics, as well as other industry-relevant certifications are preferred.

Technologies & Tools

The Digital Marketing Director will utilize a range of technologies and tools essential for executing and analyzing digital marketing campaigns. This includes advertising platforms such as Google Ads and Facebook Ads Manager, analytics solutions like Google Analytics and Tableau, as well as marketing automation tools such as HubSpot or Marketo. Additionally, familiarity with CRM systems and project management tools will be beneficial for collaboration and workflow management.

Ideal Candidates

Ideal candidates for this position will possess a combination of analytical and creative capabilities. They should be driven, innovative thinkers with a deep understanding of the digital landscape. Strong interpersonal and communication skills are essential, enabling collaboration across teams and effective presentation of complex data insights. Candidates should demonstrate a passion for digital marketing, a keen eye for detail, and the ability to thrive in a fast-paced environment, adapting quickly to changing market dynamics.