Digital Marketing Manager - Analytics (Remote Eligible)

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Job Overview

The Digital Marketing Manager - Analytics at RSM US LLP will play a pivotal role in shaping the company’s online presence and marketing strategies through comprehensive data analysis. This individual will be responsible for evaluating the effectiveness of digital marketing efforts, providing insights to guide decision-making, and optimizing campaigns for maximum ROI. The position includes collaboration with cross-functional teams to ensure alignment on marketing initiatives while leveraging analytical tools to drive engagement and audience growth. The successful candidate will demonstrate strong leadership in managing projects, fostering innovation, and enhancing brand visibility through effective digital channels.

Job Responsibilities

• Develop and implement data-driven marketing strategies based on detailed analytics and market research.
• Create and maintain comprehensive reporting dashboards to monitor digital marketing performance.
• Analyze web traffic, conversion rates, and ROI to inform marketing efforts and budget allocation.
• Collaborate with the content and creative teams to optimize online content for enhanced analytics.
• Manage social media analytics to track engagement and optimize ongoing campaigns.
• Conduct A/B testing and optimization for various digital marketing channels.
• Stay current with industry trends and innovations in digital marketing analytics.
• Train and mentor team members on analytics methodologies and tools.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Analytics, or a related field.
• Minimum of 5 years of experience in digital marketing analytics.
• Proficiency in analytical tools such as Google Analytics, Google Tag Manager, and SEO tools.
• Strong skills in data visualization tools like Tableau or Power BI.
• Exceptional understanding of social media metrics and tools.
• Excellent communication and interpersonal skills with a proven ability to work in a team environment.
• Strong problem-solving skills and attention to detail.

Technologies & Tools

The Digital Marketing Manager - Analytics will utilize a range of technologies and tools to enhance analytics capabilities and optimize marketing strategies. These include Google Analytics for web analysis, Google Tag Manager for tracking implementation, SEO tools like SEMrush for understanding organic search performance, and data visualization platforms such as Tableau or Power BI for creating insightful dashboards. Familiarity with marketing automation tools and CRM software will also be vital for this role.

Ideal Candidates

The ideal candidate for the Digital Marketing Manager - Analytics position will be a results-driven professional with a strong analytical mindset and the ability to synthesize complex data into actionable insights. They will possess excellent leadership qualities, fostering a collaborative team atmosphere while championing digital innovation. A proactive approach to problem-solving, adaptability to changing digital landscapes, and a passion for continuous learning will make them a valuable asset to RSM US LLP. Strong communication skills and the ability to articulate findings and strategic recommendations to various stakeholders are essential.