Digital Marketing Manager - B2B SaaS (Remote)

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Job Overview

As the Digital Marketing Manager for B2B SaaS at Localize, you will be responsible for formulating and executing comprehensive digital marketing strategies that drive awareness, engagement, and demand for our innovative solutions. This role involves managing campaigns across various digital channels, optimizing our online presence, and utilizing data analytics to enhance marketing effectiveness. You will collaborate with cross-functional teams to create compelling content, leverage SEO tactics, and ensure our messaging resonates with target audiences. Your performance will directly contribute to achieving our growth objectives in the fast-paced SaaS landscape.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize multi-channel campaigns including PPC, SEO, email marketing, and social media.
• Conduct market research to identify trends and insights for new marketing opportunities.
• Collaborate with sales, product, and customer service teams to align marketing initiatives.
• Monitor and analyze performance metrics to optimize ongoing marketing strategies.
• Oversee content creation, ensuring consistency and quality across all channels.
• Manage the marketing budget and report on ROI and other key performance indicators.
• Stay up-to-date with industry trends and best practices in digital marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum 5 years of experience in digital marketing, preferably in a B2B SaaS environment.
• Proven track record of successfully managing digital marketing campaigns that drive measurable results.
• Strong understanding of SEO, SEM, email marketing, and analytics tools.
• Proficient in using marketing automation software and CRM systems.
• Excellent written and verbal communication skills.
• Strong analytical and project management skills with attention to detail.

Technologies & Tools

The Digital Marketing Manager will utilize a variety of technologies and tools to execute effective marketing strategies. Key tools include Google Analytics for performance tracking, HubSpot or Marketo for marketing automation, SEMrush for SEO insights, and social media management platforms such as Hootsuite or Buffer. Familiarity with CRM systems, particularly Salesforce, is also essential to ensure seamless integration between marketing efforts and sales operations.

Ideal Candidates

Ideal candidates for the Digital Marketing Manager position at Localize are innovative thinkers with a passion for technology and marketing. They possess a strong analytical mindset, enabling them to interpret data effectively and make strategic decisions. Excellent communicators, they can convey complex ideas clearly and creatively. Successful candidates are results-oriented professionals who thrive in a collaborative environment, demonstrate flexibility to adapt to changing priorities, and show a commitment to continuous learning and improvement.