Digital Marketing Manager - CRM

About this kind of role

What a Digital Marketing Manager - CRM usually does. The employer's own details are in the listing.

Typically does: Develops and executes digital marketing campaigns, often with a focus on customer relationship management (CRM) strategies. This includes managing email marketing, segmentation, and automation to nurture leads and retain customers. They analyze campaign performance, identify areas for improvement, and ensure alignment with overall marketing goals. Responsibilities also involve collaborating with sales and other teams to optimize the customer journey.

Tools and skills: Proficiency in CRM platforms like Salesforce or HubSpot, email marketing software, Google Analytics, social media management tools, and strong analytical and communication skills are generally required.

Good fit for: Individuals with a blend of marketing creativity and analytical abilities, and a passion for leveraging data to improve customer engagement, often thrive in this role.