Digital Marketing Manager DENTAL PPC

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Goodwin Recruiting, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Marketing Manager (Dental PPC) at Goodwin Recruiting is responsible for developing, implementing, and managing pay-per-click (PPC) advertising strategies specifically focused on the dental industry. This role requires a strategic thinker with a deep understanding of digital marketing trends, especially in PPC, to enhance brand visibility, drive targeted traffic, and optimize lead generation. The successful candidate will collaborate closely with cross-functional teams to ensure cohesive marketing efforts that align with overall business objectives.

Job Responsibilities

• Develop and execute comprehensive PPC campaigns tailored to the dental sector.
• Conduct keyword research, ad copy creation, and A/B testing to optimize performance.
• Monitor and analyze campaign performance metrics and KPIs to improve effectiveness.
• Manage PPC budgets, ensuring proper allocation and maximizing return on investment (ROI).
• Stay updated with the latest trends in digital marketing and PPC technology.
• Collaborate with content creators and designers to produce cohesive ads that resonate with the target audience.
• Prepare and present regular performance reports to stakeholders.
• Implement remarketing strategies to re-engage past website visitors.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in digital marketing with a focus on PPC campaigns, preferably in the dental industry.
• Proficiency in Google Ads, Bing Ads, and other PPC platforms.
• Solid understanding of web analytics tools, such as Google Analytics.
• Experience with SEO principles and their application to PPC strategies.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Proficient in MS Office Suite, especially Excel and PowerPoint.

Technologies & Tools

The Digital Marketing Manager will utilize a range of technologies and tools including, but not limited to, Google Ads, Bing Ads, Google Analytics, SEMrush, and various social media advertising platforms. Familiarity with CRM software and email marketing tools will also be essential for integrated marketing efforts.

Ideal Candidates

The ideal candidate for the Digital Marketing Manager (Dental PPC) position is a passionate and results-driven professional with a strong marketing background and a keen insight into the dental market. They should possess excellent problem-solving skills, a proactive approach to campaign management, and the ability to work collaboratively in a dynamic team environment. A natural curiosity for industry trends and a willingness to adapt to changing marketing landscapes are also vital traits for success in this role.