Digital Marketing Manager DENTAL PPC

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Written by AI from the job title and company, not by Goodwin Recruiting, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Marketing Manager for Dental PPC at Goodwin Recruiting will spearhead the development and execution of comprehensive pay-per-click (PPC) campaigns aimed at maximizing online visibility within the dental sector. This role requires a combination of strategic oversight and tactical execution, ensuring that marketing efforts align with our business objectives while driving qualified leads. The successful candidate will leverage data-driven insights to optimize campaign performance, manage budgets effectively, and collaborate with cross-functional teams to elevate our digital marketing initiatives.

Job Responsibilities

• Develop and implement PPC strategies tailored specifically for the dental industry.
• Monitor, analyze, and optimize campaigns across various platforms to ensure maximum ROI.
• Conduct thorough keyword research to identify new opportunities and enhance targeting.
• Create and manage ad copy, ensuring alignment with brand messaging and compliance standards.
• Conduct A/B testing to improve ad performance and conversion rates.
• Manage the PPC budget, ensuring cost-effectiveness and adherence to financial goals.
• Collaborate with the content and creative teams to produce engaging landing pages.
• Stay abreast of industry trends and evolving digital marketing strategies.
• Provide regular performance reports and analytics to senior management.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in managing PPC campaigns, preferably in the dental or healthcare sector.
• Strong proficiency in Google Ads, Bing Ads, and other PPC platforms.
• In-depth understanding of SEO principles and their impact on PPC performance.
• Excellent analytical skills with experience using tools such as Google Analytics.
• Strong communication skills, both written and verbal.
• Ability to work independently and manage multiple projects simultaneously.

Technologies & Tools

The Digital Marketing Manager will utilize a variety of technologies and tools to enhance campaign performance and analytics, including Google Ads, Bing Ads, Google Analytics, SEMrush, and social media analytics tools. Familiarity with CRM systems such as HubSpot or Salesforce, as well as marketing automation platforms, will also be beneficial in streamlining processes and improving audience engagement.

Ideal Candidates

The ideal candidates for this position are those who exhibit a strong analytical mindset, combined with creative marketing prowess. They are detail-oriented professionals who thrive in a fast-paced environment and can work both independently and as part of a team. Strong problem-solving skills, adaptability, and a deep understanding of the dental market are essential attributes that will contribute to the success of this candidate in driving effective PPC strategies and achieving overall business goals.