Digital Marketing Manager, Email & SMS

About this kind of role

What a Digital Marketing Manager, Email & SMS usually does. The employer's own details are in the listing.

Typically does: This role focuses on planning, executing, and analyzing digital marketing campaigns primarily through email and SMS channels. Responsibilities include developing email marketing strategies, creating engaging content, segmenting audiences, and managing SMS marketing campaigns. They will also monitor campaign performance, analyze data, and make adjustments to optimize results and improve engagement. A key aspect involves ensuring compliance with relevant regulations and maintaining brand consistency across all communications.

Tools and skills: Proficiency in email marketing platforms (such as Mailchimp or Constant Contact), SMS marketing platforms, data analytics tools, and a strong understanding of digital marketing principles are essential.

Good fit for: Individuals with strong analytical skills, a creative mindset, and a passion for data-driven marketing typically excel in this role.