Full Time

Digital Marketing Manager

Eurofins
Lancaster, PA
$65K - $101K* / year

Job Description

About this kind of role

What a Digital Marketing Manager usually does. The employer's own details are in the listing.

Typically does: A Digital Marketing Manager plans and executes marketing campaigns using online channels to increase brand awareness and generate leads. Responsibilities often include managing social media presence, overseeing email marketing, and analyzing website traffic. They may also be involved in search engine optimization (SEO) and pay-per-click (PPC) advertising. This role frequently requires collaboration with other departments, such as sales and product development.

Tools and skills: Proficiency in marketing automation software, Google Analytics, social media platforms, and content management systems is generally expected, alongside skills in data analysis, content creation, and project management.

Good fit for: Individuals with strong analytical abilities, creative thinking skills, and a passion for staying up-to-date with the latest digital marketing trends typically thrive in this role.

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