DIGITAL MARKETING MANAGER – FULLY REMOTE

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Talascend - Where Opportunities Await., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Manager at Talascend will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive traffic, and generate leads. This role requires a dynamic individual who can oversee various digital marketing efforts including SEO, PPC, email marketing, content creation, and social media management. The ideal candidate will possess a blend of creativity and analytical skills to optimize campaigns and improve ROI while staying abreast of the latest marketing trends and technologies.

Job Responsibilities

• Develop and implement innovative digital marketing strategies to meet company goals.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
• Oversee SEO strategies to improve website visibility and organic search rankings.
• Create engaging content for various digital channels, including blogs, social media, and email newsletters.
• Analyze campaign performance data to identify trends and make data-driven decisions to improve effectiveness.
• Collaborate with cross-functional teams to align marketing efforts across product lines.
• Monitor industry trends and adjust strategies as needed to maintain competitive advantage.
• Manage the digital marketing budget and allocate resources efficiently for maximum impact.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• At least 5 years of experience in digital marketing, with a focus on strategy development and execution.
• Proficiency in SEO, PPC, social media, and content marketing.
• Strong analytical skills and experience with digital marketing analytics tools such as Google Analytics.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of HTML/CSS and web development principles is a plus.

Technologies & Tools

The Digital Marketing Manager will utilize various technologies and tools to enhance marketing efforts, including but not limited to Google Analytics, Google Ads, social media platforms (Facebook, LinkedIn, Instagram), email marketing software (such as Mailchimp or HubSpot), CRM systems, and SEO tools (like SEMrush or Moz). Familiarity with content management systems, particularly WordPress, is also beneficial.

Ideal Candidates

Ideal candidates for the Digital Marketing Manager position will possess a strategic mindset, strong problem-solving skills, and a passion for digital marketing. They should be highly organized, detail-oriented, and capable of adapting to the fast-paced environment of a growing company. A collaborative and proactive attitude, along with a commitment to continuous learning and staying updated on industry trends, will make the successful applicant a valuable asset to the Talascend team.