Digital Marketing Manager, LearnwithAI (Remote) - $200,000/year USD

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Job Overview

As a Digital Marketing Manager at LearnwithAI, you will play a pivotal role in shaping our online presence and driving digital marketing strategies that align with our organizational goals. You will manage various marketing campaigns, optimize our website for better visibility, and enhance customer engagement across multiple digital channels. Collaborating with cross-functional teams, your insights will guide us in effective audience targeting and positioning of our offerings, ensuring maximum reach and impact.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive online growth and customer acquisition.
• Manage and optimize all digital marketing channels including SEO, PPC, email marketing, social media, and content marketing.
• Analyze market trends and prepare detailed reports to inform stakeholders of marketing data and insights.
• Collaborate with the content team to produce high-quality marketing content aligned with brand voice and goals.
• Monitor performance metrics to assess and enhance campaign effectiveness through continual optimization.
• Lead a team of marketing professionals, fostering a culture of innovation and continuous improvement.
• Oversee budget allocation and spend on various digital initiatives to ensure cost-effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in digital marketing management or a similar role.
• Proven track record of developing successful digital marketing strategies and campaigns.
• In-depth understanding of SEO, PPC, content marketing, social media, and analytics platforms.
• Strong analytical skills to interpret marketing data and translate it into actionable insights.
• Excellent communication and project management skills, with experience in leading teams.
• Proficient in tools such as Google Analytics, SEMrush, HubSpot, and social media management tools.

Technologies & Tools

As a Digital Marketing Manager, you will be proficient in various technologies and tools that enable effective marketing strategies. Key platforms include Google Analytics for performance measurement, SEMrush for SEO optimization, HubSpot for inbound marketing automation, and various social media management tools like Hootsuite or Buffer to streamline communications and campaigns.

Ideal Candidates

Ideal candidates for this position will possess a blend of creativity and analytical thinking to develop innovative marketing strategies while making data-driven decisions. They should be self-motivated, embodying a results-oriented mindset with the ability to adapt to a fast-paced environment. Strong interpersonal skills are essential for leading and collaborating with teams, as well as building relationships with clients and stakeholders. Additionally, a passion for continuous learning in the evolving digital landscape is crucial to succeed in this role.