Digital Marketing Manager, LearnwithAI (Remote) - $200,000/year USD

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Overview

As the Digital Marketing Manager at LearnwithAI, you will be responsible for devising and implementing effective digital marketing strategies that drive engagement, increase brand awareness, and generate quality leads. This role involves analyzing market trends and customer insights, overseeing SEO, SEM, and social media campaigns, and collaborating with cross-functional teams to align marketing efforts with corporate goals. You will lead a team of marketing professionals to ensure that all initiatives are strategically positioned to maximize ROI and facilitate continuous growth in a highly competitive environment.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive customer acquisition.
• Monitor and analyze digital marketing performance metrics to refine ongoing campaigns and inform future strategies.
• Oversee the creation and distribution of engaging content across various digital platforms, including websites, social media, and email.
• Manage SEO and SEM initiatives to improve search engine rankings and drive traffic to company websites.
• Collaborate with product management and sales teams to ensure clear messaging is aligned with company objectives.
• Identify emerging digital marketing trends and technologies to stay ahead of competitors.
• Lead and mentor a team of marketing specialists, providing guidance in best practices and professional development.
• Develop and manage digital marketing budgets to ensure cost-effective utilization of resources.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaigns.
• Strong knowledge of SEO, PPC, social media marketing, email marketing, and analytics tools.
• Excellent analytical skills; able to interpret metrics and make data-driven decisions.
• Exceptional communication and leadership abilities to engage with stakeholders at all levels.
• Proficiency in marketing automation tools and CRM systems.
• Experience in managing a team and facilitating a collaborative working environment.

Technologies & Tools

The Digital Marketing Manager will be proficient in a multitude of digital marketing technologies and tools, including but not limited to Google Analytics for performance tracking, Google Ads and Bing Ads for managed campaigns, HubSpot and Marketo for marketing automation, and social media management tools like Hootsuite and Buffer. Experience with A/B testing tools, email marketing platforms, and survey software is also essential for optimizing campaigns and gathering consumer insights.

Ideal Candidates

The ideal candidate for the Digital Marketing Manager position is an innovative and results-oriented professional who thrives in a fast-paced environment. They should possess strong leadership qualities and a data-driven mindset, with a passion for continuous learning and adaptation. A successful candidate will demonstrate a creative approach to problem-solving, exceptional organization and project management skills, and the ability to foster collaborative relationships across teams. Their strategic thinking and attention to detail will drive successful marketing initiatives that are aligned with the company’s vision.