Digital Marketing Manager, LearnwithAI (Remote) - $200,000/year USD

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Written by AI from the job title and company, not by Crossover, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Marketing Manager at LearnwithAI will be responsible for developing, implementing, and managing marketing strategies that effectively promote our AI-driven educational solutions. This role will require a comprehensive understanding of digital marketing channels, analytical capabilities to track performance metrics, and creative skills to engage our target audience. The successful candidate will collaborate with cross-functional teams to elevate our online presence and drive user engagement and acquisition, ultimately contributing to the company's growth objectives.

Job Responsibilities

• Develop and execute digital marketing strategies across multiple channels including SEO, SEM, email, social media, and content marketing.
• Analyze marketing campaigns and user data to optimize and report on performance metrics.
• Collaborate with content creators to ensure consistency in brand messaging and effective content distribution.
• Manage the digital marketing budget, ensuring efficient allocation and return on investment.
• Lead the planning and execution of A/B tests to uncover opportunities for performance enhancement.
• Stay updated on current digital marketing trends and technologies, implementing innovative approaches to improve engagement and conversion rates.
• Supervise and mentor junior marketing staff and liaise with other departments to drive marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, preferably in an educational or technology-focused environment.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, and social media marketing platforms.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Exceptional written and verbal communication skills with an emphasis on storytelling and audience engagement.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

Technologies & Tools

The Digital Marketing Manager will utilize a variety of technologies and tools to perform their duties efficiently. Key tools include Google Analytics for performance tracking, Google Ads for pay-per-click advertising, SEMrush for keyword research and SEO optimization, as well as HubSpot for inbound marketing campaigns. Additionally, proficiency in social media management platforms will be vital for executing campaigns across platforms such as LinkedIn, Twitter, and Facebook.

Ideal Candidates

The ideal candidate for the Digital Marketing Manager position will possess a blend of creativity and analytical skills, demonstrating a passion for innovation within the digital landscape. They should be proactive problem-solvers who can work independently while also leading a team. Effective communication and a collaborative spirit are essential, as this role will involve working closely with different departments to fulfill organizational goals. A strong commitment to continuous improvement and professional growth will also align well with our corporate values.