Digital Marketing Manager, LearnwithAI (Remote) - $200,000/year USD

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Job Overview

The Digital Marketing Manager at LearnwithAI will be responsible for developing and executing comprehensive digital marketing strategies aimed at enhancing our brand presence and driving user engagement. This role requires a blend of creativity and analytical skills, overseeing campaigns across multiple digital channels, including social media, email, content marketing, and SEO. The ideal candidate will play a crucial role in shaping our marketing initiatives, collaborating with cross-functional teams to deliver measurable results and optimize online performance.

Job Responsibilities

• Develop and implement multi-channel digital marketing strategies aligned with company goals.
• Manage and optimize PPC campaigns, social media marketing, SEO, and content marketing initiatives.
• Analyze performance metrics and adjust strategies to improve overall effectiveness and ROI.
• Lead a team of digital marketing professionals, providing guidance and performance feedback.
• Collaborate with the product and sales teams to ensure cohesive messaging across all digital platforms.
• Create compelling content that resonates with target audiences across various channels.
• Monitor industry trends and competitor activities to identify opportunities for growth and innovation.
• Prepare and present regular reports to senior management on campaign performance and strategic recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• 5+ years of experience in digital marketing, with at least 2 years in a managerial role.
• Proficient in using analytics tools such as Google Analytics, SEMrush, and similar platforms.
• Strong knowledge of SEO, PPC, email marketing, and social media strategies.
• Demonstrated ability to manage budgets and evaluate performance against KPIs.
• Excellent verbal and written communication skills, with a creative mindset.
• Proficiency in marketing automation tools and content management systems.

Technologies & Tools

The Digital Marketing Manager will utilize various technologies and software tools to enhance marketing efficiency and effectiveness. Key tools include Google Analytics for performance tracking, SEMrush for SEO and PPC management, Hootsuite for social media scheduling, Mailchimp for email marketing campaigns, and various marketing automation platforms. Additionally, familiarity with CRM systems and project management tools such as Asana or Trello will be beneficial for streamlined workflow and team collaboration.

Ideal Candidates

The ideal candidates for this position will possess a blend of strategic thinking and creativity, with a passion for all things digital. They should be results-driven, possessing the ability to analyze data and translate insights into actionable strategies. Strong leadership capabilities and the capacity to work collaboratively in a remote setting are essential. Candidates should also exhibit a commitment to continuous learning, staying abreast of industry developments and best practices in digital marketing.