Digital Marketing Manager, LearnwithAI (Remote) - $200,000/year USD

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Overview

The Digital Marketing Manager at LearnwithAI will play a vital role in orchestrating innovative marketing strategies to enhance our brand visibility, foster customer engagement, and drive online sales growth. This position demands a strategic thinker who can effectively analyze market trends, develop targeted campaigns, and leverage various digital channels to ensure our initiatives align with the overarching business objectives. As a remote position, the ideal candidate will exhibit excellent communication skills and the ability to collaborate with cross-functional teams to promote our educational technology solutions effectively.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies to enhance brand recognition and customer acquisition.
• Analyze and optimize marketing channels, including but not limited to SEO, SEM, email marketing, and social media to ensure maximum ROI.
• Oversee and coordinate marketing campaigns, ensuring alignment with overall business goals and objectives.
• Manage the content creation process, ensuring high-quality and engaging content is produced for all digital platforms.
• Utilize analytics and reporting tools to assess campaign performance and prepare comprehensive reports for senior management.
• Collaborate with the sales team to create integrated marketing efforts that align with sales objectives and customer needs.
• Stay informed about emerging trends and technologies in digital marketing and recommend innovative approaches to improve performance.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferable.
• A minimum of 5 years of proven experience in digital marketing, with a focus on managing campaigns and teams.
• Strong understanding of SEO, PPC, content marketing, analytics, and social media platforms.
• Proficient in using digital marketing tools such as Google Analytics, HubSpot, Mailchimp, and social media management platforms.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Leadership experience, showcasing the ability to inspire and manage a diverse team effectively.

Technologies & Tools

The Digital Marketing Manager will utilize various technologies and tools to streamline marketing efforts and achieve objectives. This includes but is not limited to Google Analytics for performance tracking, HubSpot for inbound marketing automation, and Hootsuite or Buffer for managing social media platforms. Familiarity with email marketing tools like Mailchimp and automated reporting software will also be essential to monitor campaign success and optimize strategies accordingly.

Ideal Candidates

An ideal candidate for the Digital Marketing Manager role at LearnwithAI will possess a blend of strategic vision and hands-on experience in digital marketing. They should demonstrate a data-driven mindset, with the ability to analyze metrics and translate insights into actionable plans. Excellent interpersonal skills are crucial, as this role requires collaboration with various stakeholders. Proactive, adaptable, and innovative thinkers who are passionate about the learning technology space will thrive in this dynamic environment.