Digital Marketing Manager, LearnwithAI (Remote) - $200,000/year USD

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Job Overview

As the Digital Marketing Manager at LearnwithAI, you will be responsible for spearheading our digital marketing initiatives to enhance our online presence, generate leads, and drive engagement for our innovative learning platform. In this remote role, you will oversee the development and execution of comprehensive digital marketing strategies, manage cross-functional teams, and analyze performance metrics to ensure targets are met while aligning with the company’s overall goals.

Job Responsibilities

• Develop and implement innovative digital marketing strategies to increase brand awareness and drive user acquisition.
• Manage the digital marketing budget, ensuring optimal allocation of resources across channels.
• Lead a team of marketing specialists and coordinate efforts across content creation, SEO, PPC, and social media.
• Analyze and report on the performance of digital marketing campaigns using analytics tools and provide actionable insights.
• Collaborate with product teams to launch new features and communicate these effectively through digital channels.
• Maintain up-to-date knowledge of industry trends and emerging technologies to retain a competitive edge.
• Oversee email marketing campaigns and optimize user engagement through A/B testing and segmentation.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• Minimum of 5 years of experience in digital marketing, preferably in the tech or education sectors.
• Proven experience managing complex marketing campaigns from conception to execution.
• Strong understanding of SEO, PPC, social media marketing, and analytics tools.
• Exceptional analytical skills with the ability to interpret data and metrics to drive decisions.
• Demonstrated leadership capabilities and experience in managing cross-functional teams.
• Excellent written and verbal communication skills with the ability to present ideas clearly.

Technologies & Tools

The successful candidate will utilize a variety of digital marketing technologies and tools, including but not limited to Google Analytics for performance tracking, SEMrush for SEO strategies, HubSpot for inbound marketing efforts, and various social media management platforms such as Hootsuite and Buffer. Familiarity with tools for email marketing, such as Mailchimp or Constant Contact, will also be beneficial in this role.

Ideal Candidates

Ideal candidates for the Digital Marketing Manager position will possess a passion for digital marketing and education, showcasing both creativity and analytical thinking. They should be proactive problem-solvers, able to adapt to a fast-paced, evolving environment. Strong leadership skills, combined with a collaborative spirit and the ability to manage multiple priorities effectively, will be essential for success in this role. An aptitude for leveraging data to inform decisions and a commitment to continuous learning will also set apart the strongest candidates.