Digital Marketing Manager

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Written by AI from the job title and company, not by Marchex, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Manager at Marchex will play a pivotal role in driving the company's online marketing strategy, overseeing the execution of digital campaigns that elevate brand engagement and drive customer acquisition. This position requires a comprehensive understanding of various digital marketing channels, analytics, and tools to create effective marketing strategies. The successful candidate will work cross-functionally with sales, product, and content teams to enhance the digital presence of Marchex and ensure the alignment of marketing initiatives with business objectives.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies to meet company objectives.
• Manage and optimize digital advertising campaigns across various platforms including Google Ads, social media, and display advertising.
• Analyze and report on performance metrics, utilizing data-driven insights to inform marketing decisions.
• Lead SEO and content marketing efforts to enhance organic search visibility and engagement.
• Collaborate with creative teams to design effective marketing assets and messaging.
• Monitor and manage the marketing budget, ensuring effective allocation of resources.
• Stay current on digital marketing trends and industry best practices, implementing new initiatives as appropriate.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing with a proven track record.
• Strong knowledge of SEO, PPC, social media marketing, and web analytics tools (e.g., Google Analytics, SEMrush).
• Excellent analytical and problem-solving skills with a focus on results.
• Strong written and verbal communication skills.
• Experience with marketing automation platforms is highly desirable.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Technologies & Tools

The Digital Marketing Manager will utilize a variety of technologies and tools to perform their responsibilities effectively. This includes digital advertising platforms such as Google Ads and Facebook Ads, analytics tools like Google Analytics and Tableau, SEO tools such as Moz and SEMrush, and marketing automation software like HubSpot or Marketo. Proficiency in designing tools, such as Adobe Creative Suite, will also be advantageous for creating compelling marketing materials.

Ideal Candidates

The ideal candidate for the Digital Marketing Manager position at Marchex is a strategic thinker with a passion for digital marketing. They should possess strong leadership qualities and be highly motivated, with an ability to adapt to changing market conditions. A results-oriented mindset, coupled with creativity and excellent organizational skills, will enable success in executing complex campaigns. Successful candidates will also be adept at fostering collaboration across departments, ensuring that all marketing efforts are cohesive and aligned with the overall business strategy.