Digital Marketing Manager | Media Buyer (Remote)

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Overview

The Digital Marketing Manager | Media Buyer will be responsible for developing and implementing strategic marketing campaigns aimed at increasing brand visibility and driving conversion rates. This role involves collaboration with cross-functional teams to create impactful digital media strategies, overseeing media buying processes, optimizing advertising spend, and analyzing campaign performance. The ideal candidate will also be tasked with staying abreast of industry trends and emerging technologies to ensure the organization's marketing efforts align with best practices and maximize ROI.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies that align with the overall business objectives.
• Manage and optimize media buying processes across various channels, including Google Ads, social media platforms, and programmatic advertising.
• Conduct market research and analyze trends to identify new opportunities for growth and improvement.
• Monitor and report on campaign performance, utilizing metrics to refine strategies and ensure maximum return on investment.
• Collaborate with content creators and designers to produce engaging promotional material.
• Manage budgets for digital advertising initiatives, ensuring fiscal responsibility and accountability.
• Stay updated on digital marketing best practices and industry advancements, making recommendations for enhancement accordingly.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 3 years of experience in digital marketing and media buying.
• Proficiency in Google Ads, Facebook Ads Manager, and other relevant digital marketing tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills, both written and verbal.
• Familiarity with SEO, PPC, and other digital marketing metrics.
• Strong project management skills and experience handling multiple campaigns simultaneously.

Technologies & Tools

The Digital Marketing Manager | Media Buyer will primarily work with several key technologies and tools including, but not limited to, Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, SEMrush, and various social media management platforms. Familiarity with project management tools such as Asana or Trello, as well as familiarity with CRM systems, is also beneficial for managing campaigns and tracking leads effectively.

Ideal Candidates

The ideal candidate for this position is a strategic thinker with a passion for digital marketing and a proven track record in media buying. They possess a strong analytical mindset, enabling them to derive insights from data to enhance campaigns. Furthermore, they are detail-oriented, able to manage multiple projects concurrently while exhibiting a high level of organizational skills. A collaborative approach, strong communication skills, and the ability to adapt to changing market dynamics are essential characteristics that will align with the values of RemoteWorker US.