Digital Marketing Manager - Paid Media Campaigns

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Written by AI from the job title and company, not by Sand Cherry, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Manager - Paid Media Campaigns at Sand Cherry will play a pivotal role in driving our online marketing strategy through the development, execution, and management of paid media campaigns. This position requires a strategic thinker with a passion for digital marketing and an analytical mindset to optimize campaign performance across various channels. The manager will collaborate closely with cross-functional teams to align paid media activities with broader marketing goals, ensuring maximum return on investment and brand visibility.

Job Responsibilities

• Develop and implement data-driven paid media strategies across platforms including Google Ads, Facebook, LinkedIn, and more.
• Monitor, analyze, and report on campaign performance, leveraging analytics tools to optimize ad spend and enhance outcomes.
• Conduct thorough market research to identify target audiences and tailor campaigns accordingly.
• Collaborate with the content and creative teams to produce impactful ad creatives and copy that resonate with target demographics.
• Manage budgets to ensure efficient allocation of resources across channels.
• Stay updated on industry trends, best practices, and emerging technologies in digital marketing and paid media.
• Lead A/B testing initiatives to optimize ad performance and user engagement.
• Provide training and mentorship to the marketing team regarding paid media best practices.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing with a strong focus on paid media campaigns.
• Proficient in using analytics tools such as Google Analytics, SEMrush, or Adobe Analytics.
• Experience with pay-per-click (PPC) advertising and social media advertising platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication, organizational, and project management skills.
• Certifications in Google Ads and Facebook Blueprint are preferred.

Technologies & Tools

The Digital Marketing Manager - Paid Media Campaigns at Sand Cherry will utilize a variety of technologies and tools to execute their responsibilities effectively. This includes, but is not limited to, Google Ads, Google Analytics, Facebook Ads Manager, SEMrush, HubSpot, and various design tools such as Canva or Adobe Creative Suite. Familiarity with marketing automation software and CRM systems will also be advantageous in streamlining campaigns and managing customer relationships.

Ideal Candidates

Ideal candidates for the Digital Marketing Manager - Paid Media Campaigns position will possess a blend of creativity and analytical prowess, enabling them to devise innovative marketing strategies while effectively interpreting performance metrics. They should demonstrate a strong ability to collaborate with diverse teams, manage multiple projects simultaneously, and exhibit a proactive approach to problem-solving in a fast-paced environment. A genuine passion for digital marketing and an eagerness to learn and adapt to new challenges are essential characteristics for success in this role.