Digital Marketing Manager (Paid Media, CRO & Programmatic)

About this kind of role

What a Digital Marketing Manager (Paid Media, CRO & Programmatic) usually does. The employer's own details are in the listing.

Typically does: Develops, implements, and manages digital marketing campaigns across various channels, including paid search, social media, and programmatic advertising. Analyzes campaign performance data to optimize for key metrics like click-through rates, conversion rates, and return on ad spend. Manages budgets, negotiates with vendors, and stays up-to-date on industry trends and best practices. Collaborates with creative and content teams to ensure brand consistency and effective messaging.

Tools and skills: Proficiency in Google Ads, social media advertising platforms (Facebook, Instagram, LinkedIn, etc.), display advertising platforms, data analytics tools (Google Analytics), and marketing automation software is generally required.

Good fit for: Individuals with strong analytical skills, a data-driven mindset, and a passion for digital advertising tend to thrive in this role.