Digital Marketing Manager (Remote, Detroit)

About this kind of role

What a Digital Marketing Manager (Remote, Detroit) usually does. The employer's own details are in the listing.

Typically does: A Digital Marketing Manager plans, executes, and optimizes digital marketing campaigns to increase brand awareness and drive sales. Responsibilities often include managing social media presence, overseeing search engine optimization (SEO) and pay-per-click (PPC) advertising, and analyzing website traffic and campaign performance. They may also manage email marketing initiatives and collaborate with other teams to ensure consistent branding and messaging. This role often involves staying up-to-date with the latest digital marketing trends and technologies.

Tools and skills: Proficiency in Google Analytics, social media management platforms (like Hootsuite or Sprout Social), email marketing software (such as Mailchimp or Constant Contact), and a strong understanding of SEO/SEM principles are generally required.

Good fit for: Individuals with strong analytical skills, a creative mindset, and a passion for data-driven decision-making often thrive in this role.