Digital Marketing Manager - Remote role

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Written by AI from the job title and company, not by Heraeus, so some details may not match this job. The employer's own page has the real description.

Overview

The Digital Marketing Manager at Heraeus will play a pivotal role in driving our online presence and marketing strategies. The successful candidate will be responsible for developing, executing, and managing comprehensive digital marketing campaigns aimed at enhancing brand awareness, generating leads, and maximizing customer engagement across all digital platforms. This role involves collaboration with cross-functional teams to ensure alignment with overall business objectives, leveraging data analytics to measure performance, and continuously optimizing strategies to achieve desired outcomes.

Job Responsibilities

• Develop and implement multi-channel digital marketing strategies that align with company goals.
• Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook, and LinkedIn.
• Oversee content creation and distribution across various channels, including social media, email, and the company website.
• Analyze performance metrics to assess campaign effectiveness and ROI, making real-time adjustments as needed.
• Conduct market research and competitor analysis to inform digital strategies and identify trends.
• Collaborate with the sales team to develop targeted marketing initiatives that support lead generation and conversion goals.
• Lead and mentor a team of digital marketing specialists and coordinators.
• Stay up-to-date with the latest digital marketing best practices, tools, and technologies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaigns.
• Expertise in digital marketing channels, including SEO, SEM, email marketing, and social media marketing.
• Strong analytical skills, with experience using data analysis tools such as Google Analytics, SEMrush, or similar platforms.
• Excellent written and verbal communication skills.
• Demonstrated ability to lead and manage a team effectively.
• Proficient in marketing automation tools and CRM software.

Technologies & Tools

The Digital Marketing Manager will utilize a variety of technologies and tools to execute marketing strategies. These include digital advertising platforms such as Google Ads and Facebook Ads, email marketing solutions like Mailchimp or HubSpot, and analytics tools such as Google Analytics and Tableau for performance tracking. Additionally, proficiency in CRM systems such as Salesforce or Zoho CRM will be essential for managing customer relations and leads.

Ideal Candidates

The ideal candidate for the Digital Marketing Manager position at Heraeus is a strategic thinker with a data-driven mindset, capable of thriving in a fast-paced environment. They possess a passion for digital marketing and are innovative in their approach, continuously seeking to improve engagement and conversion rates. Strong leadership and collaborative skills are essential, as the role requires working effectively with various departments. Moreover, an understanding of the latest marketing trends and a proactive attitude toward adopting new technologies and strategies will set the successful candidate apart.