Digital Marketing Manager (REMOTE)

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Written by AI from the job title and company, not by Signet Jewelers, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Manager at Signet Jewelers will spearhead online marketing initiatives aimed at enhancing brand awareness and driving sales growth across various digital platforms. This role demands a strategic thinker with a keen understanding of digital marketing trends, who can effectively manage campaigns, optimize performance metrics, and coordinate with cross-functional teams. The ideal candidate will leverage data-driven insights to create innovative marketing strategies that resonate with our audience while maintaining consistency with the brand's vision and objectives.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies to promote Signet Jewelers' products and services.
• Manage and optimize digital advertising campaigns across platforms, including Google Ads, social media, and display networks.
• Analyze performance metrics to evaluate campaign effectiveness and identify opportunities for improvement.
• Collaborate with the creative team to design compelling content that aligns with marketing goals and engages target audiences.
• Manage the social media strategy, ensuring consistent messaging and active engagement with customers.
• Conduct market research to stay on top of industry trends, competitive landscape, and customer preferences.
• Oversee the email marketing strategy, including automation processes, segmentation, and performance tracking.
• Monitor and report on SEO performance and develop strategies for improvement.
• Coordinate with sales teams to ensure alignment between digital marketing efforts and sales objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 5 years of experience in digital marketing or a related field.
• Proficient in various digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot).
• Strong understanding of SEO, PPC, email marketing, and social media best practices.
• Excellent communication skills, both verbal and written.
• Ability to interpret data and transform insights into actionable strategies.
• Experience in budget management and performance forecasting.
• Strong project management skills with the ability to manage multiple priorities.

Technologies & Tools

The Digital Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts, including content management systems (CMS), customer relationship management (CRM) software, social media management platforms (e.g., Hootsuite, Sprout Social), and analytic tools for performance measurement (e.g., Google Analytics, Tableau). Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo) and digital advertising platforms (Google Ads, Facebook Ads Manager) is also essential for executing campaigns effectively.

Ideal Candidates

The ideal candidate for the Digital Marketing Manager position at Signet Jewelers is someone who embodies creativity, analytical mindset, and strategic vision. They should possess a passion for digital marketing and be motivated to capture the attention of diverse audiences through innovative thinking and modern marketing techniques. Strong leadership qualities and the ability to work collaboratively in a remote environment are essential, as this role involves cross-departmental collaboration. An ideal candidate will be proactive, adaptable, and dedicated to continuous improvement and learning in the fast-paced digital landscape.