Digital Marketing Manager (Remote)

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Written by AI from the job title and company, not by Vaya Health, so some details may not match this job. The employer's own page has the real description.

Overview

Vaya Health is seeking a highly skilled and motivated Digital Marketing Manager to lead our online marketing initiatives. This remote position entails developing and executing comprehensive digital marketing strategies aimed at enhancing brand awareness, driving user engagement, and increasing lead generation for our mental health services. The ideal candidate will be adept at analyzing market trends and customer insights, allowing for informed decision-making in campaign planning and execution. Collaborating with various internal teams, the Digital Marketing Manager will ensure alignment with corporate objectives and optimize digital outreach efforts.

Job Responsibilities

• Develop and implement effective digital marketing strategies to increase brand visibility and user engagement.
• Manage and optimize digital campaigns across various platforms, including social media, email marketing, and search engines.
• Analyze performance metrics and generate reports to gauge the success of marketing initiatives.
• Utilize SEO and SEM best practices to enhance content visibility and attract targeted traffic.
• Collaborate with the content creation team to produce engaging and relevant marketing materials.
• Oversee the management of the company’s social media presence, responding to inquiries and fostering community engagement.
• Stay abreast of industry trends and emerging technologies to ensure competitive edge in digital marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of professional experience in digital marketing, with a focus on B2B or healthcare sectors preferred.
• Proficient in digital marketing tools including Google Analytics, AdWords, and social media advertising platforms.
• Strong understanding of SEO/SEM, email marketing, and content marketing strategies.
• Excellent analytical skills with a data-driven approach to decision-making.
• Outstanding written and verbal communication skills.
• Proficient in content management systems such as WordPress or similar.

Technologies & Tools

The Digital Marketing Manager will utilize a variety of technologies and tools to achieve business objectives, including but not limited to Google Analytics for tracking website performance, HubSpot for email marketing and lead management, Hootsuite or Buffer for social media management, and SEMrush for SEO analysis. Familiarity with content management systems such as WordPress will also be essential in managing online content effectively.

Ideal Candidates

Ideal candidates for the Digital Marketing Manager position will possess a blend of creativity and analytical thinking, demonstrating the ability to craft compelling marketing messages while also interpreting data to guide decisions. Strong leadership and collaborative skills are crucial, as the role requires working closely with cross-functional teams. A proactive mindset, adaptability in navigating changing market dynamics, and a passion for mental health advocacy will further enhance the fit of candidates suited for Vaya Health's mission.