Digital Marketing Manager - Remote

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Written by AI from the job title and company, not by Wings Over, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Digital Marketing Manager at Wings Over will be responsible for developing, implementing, and managing comprehensive digital marketing strategies to enhance brand awareness, drive website traffic, and generate leads. The ideal candidate will work closely with cross-functional teams to ensure cohesive messaging across all online channels, oversee marketing campaigns, and analyze performance metrics to optimize future initiatives.

Job Responsibilities

• Develop and execute digital marketing strategies that align with overall business objectives.
• Manage social media presence across all platforms, creating and curating engaging content.
• Oversee SEO, PPC campaigns, and other online advertising efforts to optimize reach and conversion.
• Analyze web analytics and campaign performance using relevant tools and provide actionable insights.
• Coordinate with the design team to create compelling marketing materials and advertisements.
• Conduct market research to identify trends, competitors, and new market opportunities.
• Monitor and manage budgets for digital marketing initiatives.
• Lead and mentor the digital marketing team, fostering a collaborative and results-driven environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing roles, preferably in a management position.
• Proven track record of executing successful digital marketing campaigns.
• Strong knowledge of SEO, PPC, email marketing, and social media advertising.
• Experience with web analytics tools (e.g., Google Analytics) and A/B testing.
• Excellent communication and organizational skills.
• Ability to analyze data-driven decisions and generate reports for stakeholders.

Technologies & Tools

The Digital Marketing Manager will utilize a variety of technologies and tools, including but not limited to content management systems (CMS) like WordPress, email marketing platforms such as Mailchimp, social media management tools (e.g., Hootsuite), analytics software (e.g., Google Analytics), and advertising platforms like Google Ads and Facebook Ads Manager.

Ideal Candidates

Ideal candidates for this position will possess a blend of creativity and analytical skills, demonstrating a passion for digital marketing trends and strategies. They should be proactive problem solvers with the ability to thrive in a fast-paced environment. Strong leadership abilities and experience in optimizing team performance are essential, as is a commitment to continual learning and adaptation in the ever-changing digital landscape.